Thursday

Jennifer D'Alessandro's Advice: Optimize Yourself


When someone searches for 'Jennifer D'Alessandro' I want them to find this page.  Why was this my goal?  Because I wanted to have some control over what people see when they search for my name.  Leaving that up to chance can leave you open to a myriad of things. What if you share your name with a quasi-famous porn start?

Most of us don't know the technicalities of SEO (Search Engine Optimization.)  That's why big companies hire professionals to make sure their pages rank first, or at least on the first page, in search engine results. When I first set out to optimize myself, I read a lot of articles and most of them completely confused me.

Here's the dumbed down version of things. Think of your name as a keyword.   Google and other search engines regularly send out 'crawlers' to scan websites and detect the keywords they contain.  They also look for links and other content to determine exactly what that website it about.  Keep in mind, these are automated computer programs that do the 'crawling' so they lack the ability to use conscious thought.  All they can do is scan the words and links on your site and make a calculation. Once the information is collected it is plugged in a mathematical algorithm and the results will determine where the search engine ranks your page.

Google is actually doing this as a service to people browsing the web.  By scanning through all these sites for us and ranking them appropriately they are saving us time when we need to find information.  (THANK YOU GOOGLE!)

To fully optimize yourself you will need to secure your domain name and be sure to include your name in the title of your posts and in the first two lines.  Add tags that include various alternate spellings of your name. It's a good idea to link your posts to other websites, as I have done throughout this post to demonstrate.

By using this method I was able to rank my name FIRST on Google in under two months.

Tuesday

3 Things Every Elevator Pitch Needs

3 Things Every Elevator Pitch Needs

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed over as you spill into 10 or more sentences?
Commonly known as the ‘elevator pitch’ because it describes the following scenario: How would you explain your business and SELL yourself in the time it takes to get from the top floor to the ground floor? And no, I don’t mean in an elevator ride in a Dubai skyscraper. Maybe 20 floors, tops! Do you know how to convey what you do in three sentences or less?

The 3 things you need:

  1. Brevity: You should not be talking for more than 60 seconds. Yes, really.
  2. Clarity: Do not use industry jargon thinking you will dazzle the prospect. In reality, you will confuse him/her and make him/her less likely to ask follow-up questions lest they appear unknowledgeable or more confused. Use common language and explain it like you would to a 10-year old. This is not condescending. It is simplified and concise.
  3. A Story: Use language that paints a picture. And in this picture, you and your business are riding in on the proverbial white horse to solve a business problem for your client, making their business better and more profitable. You/your business are the answer to their business prayers.
How can one start to craft an interesting pitch? Begin writing down action words/phrases describing what your business does. What does your business sell? Is it a product or service? What business problems does your business solve? What types of clients are ideal? These descriptions will paint a big picture and you will bring this picture down to a snapshot for the different types of prospects you may be pitching to at any given time.

Here are few tips to help you craft a compelling elevator pitch:

  1. Listen to your pitch in your own voice. Use an app like Dragon Dictation to record yourself practicing your pitch and continue to practice until you’ve really nailed it. Test your pitch by playing it for someone who is not in your industry. After they’ve listened to it, can they answer in no uncertain terms what your business does? If not, it’s back to the drawing board!
  2. Practice makes perfect. Play your pitch over and over in your head until it becomes second nature. Once this pitch appears effortlessly in your conversation with new prospects or when meeting new people, its simplicity will be your best business feature.
  3. Long live the pitch. Your pitch should be a living thing. Be on alert for phrases or wording that could make your elevator pitch more clear and meaningful. Test each new version out. As your business grows and changes, so will your elevator pitch. You, your business, your goals, and prospects will benefit from periodic revitalizations of your pitch that capture where your business is going.
There are a number of essential elements in a successful elevator pitch. In my opinion, an elevator pitch should be no more than 3 sentences—and not run-on sentences. Succinct, descriptive sentences are the goal. It should not sound rehearsed or overly sales-y. It should roll off the tongue effortlessly because you are confident in your business’ ability to help this prospect or at least direct them to someone who can. Ultimately, you want the prospect to be so intrigued or convinced they need to know more about you and what you do that they ask for your card and make a date to follow-up on your elevator pitch—this is the definition of success. Congratulations, you’ve just sold yourself! Now make good on that pitch and knock it out of the park to turn a prospect into a client.
Do you have a prepared elevator pitch you are using right now? Is it working for you? What would you like to change about it?

Friday

Google Thyself! - Take Charge of your Internet Rep


Have you Googled yourself lately?  Like it or not, we all have an internet presence to some degree.  Don't let it your internet reputation form by chance.What do you want future employers, friends or family to see when they search for you?  Be proactive and use the internet to market you in the best possible light.

Take a moment and perform a test.

Google this:
  • Your name
  • Your name + the name of your town
  • Your name + the school(s) you've attended
  • Your name + places you've been employed
  • Click on 'Images' on the main page and repeat the above searches. 
Did you find yourself?  Did you find the old Myspace profile you forgot you had?
What images came up? Maybe you didn't realize that your cousin tagged you a public Facebook picture; do you really want people to see you doing THAT?
Did you know that your college roommate was keeping a blog that detailed all the antics of your sophomore year? The stories are funny, you don't want your Aunt Josie to read about the time you drank yourself into a stupor and woke up on a park bench covered in pigeon poop. It doesn't matter than you are now 28, she's going to call your mom!

Don't panic. Take notes and begin some clean up.  Take down the old profiles, untag yourself in Facebook photos. Send an email to your college roommate and ask her to make her blog private. It's likely that she forgot it existed and will appreciate the nudge. 

After the cleanup it will actually take a little time before your Google results change. It's a tricky process and several companies are cashing in on the mystery of it all.  You can pay anywhere from $500 to $5000 for assistance in cleaning up an online reputation.  They all work on the same theory; Overshadow the bad stuff with a lot of good stuff.  

Get Started:
  • Create a LinkedIn.com account and begin to 'connect' with people you know. be sure to add a picture because that will eventually show up in the Google image search. 
  • Set up a blog with your name in the title (like this one.) Blogger and Wordpress are both free! Put your name in the tags/labels. 
  • Secure your own domain name (like I did!) You can do that right through Blogger or GoDaddy and it's only about $10 a year.  The nice part about using Blogger is that the hosting is included and the template is provided for easy posting. If your name is not available, be creative and find a way.  For example, if my name had not been available I would have tried using my middle initial or looking for JenDalessandro.com instead. 
  • Create a Twitter account in your name.  Connect with professionals and Tweet with care
  • Using your full name, set up accounts in sites like Quora.com, GoodReads.com and similar places.  Post a little here and there.  
  • Set up a Google+ account. 
It will take a few months to see true Google results so it's important to stay with it.  I worked on this blog for about 4 months before I saw it begin to crawl up in my Google results.  Now it ranks #1 when you search my name!  

Sunday

Jennifer D'Alessandro: What's shaping your destiny? Fate or YOU?



When you think about your life, your future, and your goals, what do you think is the greatest influence?  Do you feel like life dealt you a raw deal and you are just not as lucky as everyone else?  Why does that other guy have it so much better?

Your answers to these questions can be very telling.  "Locus of control" is the degree in which you feel that your life is the result of your choices or from external forces outside of you.  The word 'locus' is Latin for "place."  What is your place of control?

If you strongly feel that your life is the result of your choices, then you have an internal locus of control. A person with an external locus of control feels that fate is just not working in their favor.

Obviously, we can't control everything in life.  Sometimes, bad things happen that you don't deserve. Other people can make choices that cause you pain.  However, with a strong internal locus of control, you will recognize your ability to respond to unfortunate events.  You learn to take control appropriately and not wallow in a 'victim mentality.'  The stronger your internal locus of control, the more likely you are to be successful.

How do you determine which is you?  There are many sites to take a simple test to reveal this for you.
Take the Test

Saturday

You didn't win the award? Celebrate anyway!



We've grown up in a world that celebrates achievement, skill, and excellence.  All of us have sat through awards presentations as a relatively few people are honored. Aside from a family member, who really enjoys these events? It's easy to feel a bit inferior as your classmate/teammate/work colleague is highlighted for being amazing and you are forced to sit, clap, and stiffly smile.  After the ceremony you either slip out quietly or offer congratulations that might lack some heart felt sincerity.

When's the last time you took stock in your life and celebrated all that you have already done?  Most of us don't even think about it.  What is so special about your life?  Probably a lot.  Grab a piece of paper and start to make a list of what you have already accomplished.  I bet you will be surprised.

Here's a sample list to inspire to:

  • Successfully learned to go in the potty. 
  • Mastered reading, writing, and even some arithmetic
  • Passed that class that challenged every brain cell you possess
  • Graduated high school
  • Graduated college 
  • Landed your first job
  • Knew when it was time to find the second job
  • Got that promotion
  • Found the perfect spouse
  • created some pretty adorable kids
You get the idea.  When you start to create the list you will feel a sense of pride and it will inspire you to keep working.  Maybe your name was not engraved on the award.  That doesn't mean that you don't deserve a celebration.  Never lose sight of everything you have already accomplished and don't wait for someone else to notice.  It's time to CELEBRATE!

Thursday

Do you hate your job?


Are you in a job that you really dislike? Are you asking yourself how you landed here? You asked all the right questions in the interview, you researched the company, and yet now you dread going to work.

Some signs that you hate your job:

  • You start your countdown for the weekend very early on Monday morning.  
  • You enjoy getting sick because a day at home with the flu is better than being in that office.  
  • The sound of your boss' voice causes you to throw up a little in your mouth.  
  • You fantasize about horrible things happening to your coworkers. 

If you can relate to any of these statements, it's time to make a change.

First Things First- Adjust your Attitude
Ironically, the hardest time to look for a new position is when you are miserable in your current one.  Misery doesn't look good on anyone and it's not something you can mask.  Don't fool yourself into thinking you can hide it. You need to find a way to shake the misery before you hit the interview circuit.

The first step is to recognize that this is your job and not your life. You need to stop allowing your workplace to affect you on a personal level.  Stop taking everything so seriously and learn to laugh at the idiocy that surrounds you.  Reading Dilbert cartoons will probably help you to see the humor in your work life.

The next step is to focus on spending time doing things you enjoy.  Going for a hike with your spouse on weekends can do wonders for clearing your brain.  Go see a comedy.  Plan a weekend with your friends. Buy yourself something new.  Do what it takes to make you smile and relieve the 'icky workplace feeling.'

In a few weeks you will start to feel a little better and you might even consider staying at your current job.  I don't recommend it.  Use your new positive attitude to start your job search.

Job Search and Networking
You've done the job search route before and you know the drill.  Get your resume' in order and ask a few people to review it for you.

Don't post your resume' on a job site like Monster or Career Builder unless you are ok with your current employer knowing your intentions.  However, you can set up an email alert from most employment sites and you will get instant notification if any job is listed that fits your search criteria.

Contact some of the professional staffing agencies. Don't assume they only deal with temporary positions for receptionists.  Many of them also handle professional positions that are long term or even permanent.

You have probably heard that about 80% of all open positions are never advertised to the public.  How do you find one of them?  Networking.  Start by sending an email to your close friends and trusted colleges.  Word it carefully and positively.  At this point in my career, I am considering moving into a new position where I can use my marketing and sales skills to an even greater degree.  If you hear of an opportunity, please keep me in mind. 


Blue Skies Ahead
You will feel better once you have started your job search.  Your dreary days in a position you don't like will take on a temporary feel that is much more tolerable.  Spend a few hours each week sending out emails, checking company websites, sending cover letters and resume's and eventually, interviewing.  When you start to feel discouraged, indulge yourself in daydream where you tell your idiot boss that you will only be his servant for 2 more weeks.

Saturday

Jennifer D'Alessandro : Setting Personal Goals


Jennifer D'Alessandro recommends this article.


Personal Goal Setting

Planning to Live Your Life Your Way


Many people feel as if they're adrift in the world. They work hard, but they don't seem to get anywhere worthwhile.
A key reason that they feel this way is that they haven't spent enough time thinking about what they want from life, and haven't set themselves formal goals. After all, would you set out on a major journey with no real idea of your destination? Probably not!


Click this video to find out how to set powerful goals.
Goal setting is a powerful process for thinking about your ideal future, and for motivating yourself to turn your vision of this future into reality.
The process of setting goals helps you choose where you want to go in life. By knowing precisely what you want to achieve, you know where you have to concentrate your efforts. You'll also quickly spot the distractions that can, so easily, lead you astray.

Why Set Goals?

Goal setting is used by top-level athletes, successful business-people and achievers in all fields. Setting goals gives you long-term vision and short-termmotivation. It focuses your acquisition of knowledge, and helps you to organize your time and your resources so that you can make the very most of your life.
By setting sharp, clearly defined goals, you can measure and take pride in the achievement of those goals, and you'll see forward progress in what might previously have seemed a long pointless grind. You will also raise your self-confidence, as you recognize your own ability and competence in achieving the goals that you've set.

Starting to Set Personal Goals

You set your goals on a number of levels:
  • First you create your "big picture" of what you want to do with your life (or over, say, the next 10 years), and identify the large-scale goals that you want to achieve.
  • Then, you break these down into the smaller and smaller targets that you must hit to reach your lifetime goals.
  • Finally, once you have your plan, you start working on it to achieve these goals.
This is why we start the process of goal setting by looking at your lifetime goals. Then, we work down to the things that you can do in, say, the next five years, then next year, next month, next week, and today, to start moving towards them.

Step 1: Setting Lifetime Goals

The first step in setting personal goals is to consider what you want to achieve in your lifetime (or at least, by a significant and distant age in the future). Setting lifetime goals gives you the overall perspective that shapes all other aspects of your decision making.
To give a broad, balanced coverage of all important areas in your life, try to set goals in some of the following categories (or in other categories of your own, where these are important to you):
  • Career - What level do you want to reach in your career, or what do you want to achieve?
  • Financial - How much do you want to earn, by what stage? How is this related to your career goals?
  • Education - Is there any knowledge you want to acquire in particular? What information and skills will you need to have in order to achieve other goals?
  • Family - Do you want to be a parent? If so, how are you going to be a good parent? How do you want to be seen by a partner or by members of your extended family?
  • Artistic - Do you want to achieve any artistic goals?
  • Attitude - Is any part of your mindset holding you back? Is there any part of the way that you behave that upsets you? (If so, set a goal to improve your behavior or find a solution to the problem.)
  • Physical - Are there any athletic goals that you want to achieve, or do you want good health deep into old age? What steps are you going to take to achieve this?
  • Pleasure - How do you want to enjoy yourself? (You should ensure that some of your life is for you!)
  • Public Service - Do you want to make the world a better place? If so, how?
Spend some time brainstorming these things, and then select one or more goals in each category that best reflect what you want to do. Then consider trimming again so that you have a small number of really significant goals that you can focus on.
As you do this, make sure that the goals that you have set are ones that you genuinely want to achieve, not ones that your parents, family, or employers might want. (If you have a partner, you probably want to consider what he or she wants - however, make sure that you also remain true to yourself!)


 Step 2: Setting Smaller Goals

Once you have set your lifetime goals, set a five-year plan of smaller goals that you need to complete if you are to reach your lifetime plan.
Then create a one-year plan, six-month plan, and a one-month plan of progressively smaller goals that you should reach to achieve your lifetime goals. Each of these should be based on the previous plan.
Then create a daily To-Do List of things that you should do today to work towards your lifetime goals.
At an early stage, your smaller goals might be to read books and gather information on the achievement of your higher level goals. This will help you to improve the quality and realism of your goal setting.
Finally review your plans, and make sure that they fit the way in which you want to live your life.
Tip:
If you feel that you're not paying enough attention to certain areas of your life, you"ll find our articles on The Wheel of Life and the Life/Career Rainbowuseful.

Staying on Course

Once you've decided on your first set of goals, keep the process going by reviewing and updating your To-Do List on a daily basis.
Periodically review the longer term plans, and modify them to reflect your changing priorities and experience. (A good way of doing this is to schedule regular, repeating reviews using a computer-based diary.)

SMART Goals

A useful way of making goals more powerful is to use the SMART mnemonic. While there are plenty of variants (some of which we've included in parenthesis), SMART usually stands for:
  • S - Specific (or Significant).
  • M - Measurable (or Meaningful).
  • A - Attainable (or Action-Oriented).
  • R - Relevant (or Rewarding).
  • T - Time-bound (or Trackable).
For example, instead of having "To sail around the world" as a goal, it's more powerful to say "To have completed my trip around the world by December 31, 2015." Obviously, this will only be attainable if a lot of preparation has been completed beforehand!

Further Goal Setting Tips

The following broad guidelines will help you to set effective, achievable goals:
  • State each goal as a positive statement - Express your goals positively – "Execute this technique well" is a much better goal than "Don't make this stupid mistake."
  • Be precise: Set precise goals, putting in dates, times and amounts so that you can measure achievement. If you do this, you'll know exactly when you have achieved the goal, and can take complete satisfaction from having achieved it.
  • Set priorities - When you have several goals, give each a priority. This helps you to avoid feeling overwhelmed by having too many goals, and helps to direct your attention to the most important ones.
  • Write goals down - This crystallizes them and gives them more force.
  • Keep operational goals small - Keep the low-level goals that you're working towards small and achievable. If a goal is too large, then it can seem that you are not making progress towards it. Keeping goals small and incremental gives more opportunities for reward.
  • Set performance goals, not outcome goals - You should take care to set goals over which you have as much control as possible. It can be quite dispiriting to fail to achieve a personal goal for reasons beyond your control!
  • In business, these reasons could be bad business environments or unexpected effects of government policy. In sport, they could include poor judging, bad weather, injury, or just plain bad luck.
  • If you base your goals on personal performance, then you can keep control over the achievement of your goals, and draw satisfaction from them.
  • Set realistic goals - It's important to set goals that you can achieve. All sorts of people (for example, employers, parents, media, or society) can set unrealistic goals for you. They will often do this in ignorance of your own desires and ambitions.
  • It's also possible to set goals that are too difficult because you might not appreciate either the obstacles in the way, or understand quite how much skill you need to develop to achieve a particular level of performance.

Achieving Goals

When you've achieved a goal, take the time to enjoy the satisfaction of having done so. Absorb the implications of the goal achievement, and observe the progress that you've made towards other goals.
If the goal was a significant one, reward yourself appropriately. All of this helps you build the self-confidence you deserve.
With the experience of having achieved this goal, review the rest of your goal plans:
  • If you achieved the goal too easily, make your next goal harder.
  • If the goal took a dispiriting length of time to achieve, make the next goal a little easier.
  • If you learned something that would lead you to change other goals, do so.
  • If you noticed a deficit in your skills despite achieving the goal, decide whether to set goals to fix this.
Tip 1:
Our article, Golden Rules of Goal Setting, will show you how to set yourself up for success when it comes to your goals. If you're still having trouble, you might also want to try Backward Goal Setting.
Tip 2:
Remember that failing to meet goals does not matter much, just as long as you learn from the experience.
Feed lessons learned back into your goal setting. Remember too that your goals will change as time goes on. Adjust them regularly to reflect growth in your knowledge and experience, and if goals do not hold any attraction any longer, consider letting them go.

Goal Setting Example

For her New Year's Resolution, Susan has decided to think about what she really wants to do with her life.
Her lifetime goals are as follows:
  • Career - "To be managing editor of the magazine that I work for."
  • Artistic - "To keep working on my illustration skills. Ultimately I want to have my own show in our downtown gallery."
  • Physical - "To run a marathon."
Now that Susan has listed her lifetime goals, she then breaks down each one into smaller, more manageable goals.
Let's take a closer look at how she might break down her lifetime career goal - becoming managing editor of her magazine:
  • Five-year goal: "Become deputy editor."
  • One-year goal: "Volunteer for projects that the current Managing Editor is heading up."
  • Six-month goal: "Go back to school and finish my journalism degree."
  • One-month goal: "Talk to the current managing editor to determine what skills are needed to do the job."
  • One-week goal: "Book the meeting with the Managing Editor."
As you can see from this example, breaking big goals down into smaller, more manageable goals makes it far easier to see how the goal will get accomplished.
Tip:
A good way of getting going with this is to use the Mind Tools Life Plan Workbook. Supported by worksheets and advice, this guides you through a simple 5-step process for setting your life goals, and for organizing yourself for success.

Key Points

Goal setting is an important method of:
  • Deciding what you want to achieve in your life.
  • Separating what's important from what's irrelevant, or a distraction.
  • Motivating yourself.
  • Building your self-confidence, based on successful achievement of goals.
Set your lifetime goals first. Then, set a five-year plan of smaller goals that you need to complete if you are to reach your lifetime plan. Keep the process going by regularly reviewing and updating your goals. And remember to take time to enjoy the satisfaction of achieving your goals when you do so.
If you don't already set goals, do so, starting now. As you make this technique part of your life, you'll find your career accelerating, and you'll wonder how you did without it!

http://www.mindtools.com/page6.html


Jennifer D'Alessandro suggests that you read at MindTools.com. 
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